Momentum
Our story

Built on belief.

Momentum began with a simple observation: athletes don't transform because of a spreadsheet. They transform because someone believes in them, and shows up every day to prove it.

Mo, the Momentum mascot, waving
01 路 THE SPARK

A good coach changes everything.

A good coach sees more in you than you see in yourself. That belief multiplies effort. Suddenly the early alarms feel lighter, the long sessions feel shorter, and progress feels inevitable. We built Momentum to put that feeling within reach of every athlete, in every sport: one beautiful place where coaching, readiness insight, and celebration live together.

Athletes together at the velodrome
02 路 SINCE 2006

Forged on the track. Proven across four Games.

Momentum Coaching began in 2006 with a bold mission, and the Olympic flame has run through everything since. Each Games taught us something the next one needed: consistency, readiness, and a genuine partnership between athlete and coach.

2006

The beginning

Founded with a single mission: build a trade team capable of competing at the Beijing Olympic Games.

2008

Beijing Olympic Games

The campaign that forged our methodology: readiness and partnership, proven on the boards.

2012

London Olympic Games

Fourth in the men's sprint and seventh in the keirin: touching distance of the podium, and proof the method travels.

2016

Rio Olympic Games

Olympic gold in BMX: the same foundations, a different discipline, the top step.

2021

Tokyo Olympic Games (2020)

Back on the Olympic podium: a fourth straight Games shaping medal-calibre performances.

Now

The platform era

Two decades of Olympic lessons, distilled into Momentum, for every athlete with something to chase.

03 路 WHAT WE BELIEVE

Four beliefs we build by.

馃敟

Belief multiplies effort

When someone is watching for your wins, you find another gear. Every feature we ship exists to make athletes feel seen.

馃搱

Small wins compound

Momentum is built daily: good meals, water, sleep, positive self-talk, showing up again. Stack the days and the results take care of themselves.

馃

Data serves people

Readiness scores and AI insight exist to make the coach-athlete conversation richer, never to reduce an athlete to a number.

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Joy is performance fuel

Celebration isn't a distraction from training. It's part of it. That's why Mo lives in the platform, cheering every step.

04 路 BUILT BY CHAMPIONS

Two perspectives, one table.

Momentum's leadership pairs two views that rarely meet: someone who has stood on an Olympic podium, and someone who has spent two decades building the systems and technology behind elite performance.

PM
CEO / CTO

Dr. Peter Maharaj

Two decades spanning Olympic-level coaching management, enterprise technology strategy, and Foundation Stones, a proprietary coaching methodology refined through seasons of elite competition. One question in every domain: what does the right tool, applied the right way, make possible?

JS
COO

Jamie Staff, MBE

Olympic champion, world champion, and world record holder in track cycling, recognized with an MBE for a career of exceptional achievement. Jamie's athlete-first perspective shapes every corner of the platform: he knows what elite performance demands, and what it costs when support falls short.

05 路 THE VALUE WE CREATE

Everyone leaves better.

For athletes

Clarity and confidence

One readiness signal, a real coach, honest insight, and recognition for the work nobody else sees.

For coaches

Time and depth

A command center for the whole roster, so coaches spend less time chasing data and more time building people.

For the sport

A wider welcome

Gift memberships, an encouraging culture, and a platform that makes great coaching reachable for more athletes.

06 路 THE CHANGE WE'RE CHASING

A finish line beyond the podium.

Podiums are wonderful, and some of our athletes will stand on them. But the change we're really chasing is bigger: healthier habits, stronger minds, and more people who fall in love with their sport and stay for life. If Momentum helps one athlete speak to themselves like a champion, eat like it matters, and show up again tomorrow, that's value no scoreboard can hold.

Mo waving
And Mo?

Mo is our promise, in mascot form.

Every effort gets seen. Every win gets celebrated. Every athlete gets a corner. Mo's philosophy, Always comPETE, is the whole story in one word: compete with yesterday's you, and let us cheer you on.

Be part of the story.

The next chapter is written one athlete at a time. Maybe you.

Start your journey Talk to us